Rao, Ajit,    1962- <br/><br/>
The tao of loyalty :  winning with employees / 
Ajit Rao. 
 - New Delhi ;   Thousand Oaks :  Response Books,  2006. 
 - 257 p. :  ill. ;  19 cm. 
<br/><br/>Includes bibliographical references (p. [251]-252) and index. 
<br/><br/>The 5th P of marketing -- Emotional loyalty -- Loyalty segmentation -- Eleven factors that matter -- The managerial grid: task and people -- The task factors -- The people factors -- Communication -- The three levers -- The role of leadership -- The role of HR -- The role of the boss. 
<br/><br/><label>ISBN: </label>0761935541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personnel management.<br/>Employee loyalty.
<br/><br/><label>LC Class. No.: </label>658.314  / RAO 
<br/><br/><label>Dewey Class. No.: </label>658.314  / RAO [ Shelf 78]