Avadhani, V. A.,    1933- <br/><br/>
Marketing of financial services / 
V.A. Avadhani. 
 - 3rd ed. 
 - Mumbai :  Himalayan Pub. House,  2006. 
 - 717 p. :  ill. ;  25 cm. 
<br/><br/> With reference to India. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking -- India.<br/>Financial institutions -- India.<br/>Investment banking -- India.<br/>Financial services industry -- India.
<br/><br/><label>LC Class. No.: </label>658.15  / AVA 
<br/><br/><label>Dewey Class. No.: </label>658.15  / AVA [ Shelf 78]