TY  - BOOK
AU  - Rud, Olivia Parr.
AU  - Berry, Michael J. A.
TI  - Data mining: modeling data for marketing, risk and customer relationship management 
SN  - 8126504412
AV  - 006.312019 RUD
U1  - 006.312019 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Data mining
KW  - Marketing
KW  -  Data processing
KW  - Customer services
N1  - Includes index
ER  -