Rud, Olivia Parr. <br/><br/>
Data mining :  modeling data for marketing, risk and customer relationship management / 
Olivia Parr Rud and Michael J. A. Berry. 
 - New York :  Wiley,  c2001. 
 - xx, 365 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8126504412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing -- Data processing.<br/>Customer services -- Data processing.
<br/><br/><label>LC Class. No.: </label>006.312019  / RUD 
<br/><br/><label>Dewey Class. No.: </label>006.312019  / RUD [ Shelf 12 ]