01387nam a22002297a 4500 OSt 20261009124224.0 261005b |||||||| |||| 00| 0 eng d 9789360537944 93-6053-794-2 Knowledge Centre IIM Shillong 658.8 Kaser, Ken Sports and Entertainment Marketing 5th Delhi Cencage 2024 viii, 440p. ill 29 CM The book "Sports and Entertainment Marketing" by Ken Kaser and Dotty Boen Oelkers is a comprehensive guide that takes students on a step-by-step journey through the world of marketing. It covers the key functions of marketing and how those functions are applied to sports and entertainment. The book is designed to engage students and transform them into critical thinkers, with features that include dynamic assignments, real-time course analytics, and student tools like flashcards, practice quizzes, and auto-graded homework and tests. It also includes the full, interactive eBook and auto-graded reading activities throughout the eBook for each lesson. The book has been updated to NBEA standards and current CTSO performance indicators, making it a valuable resource for students in career and technical education courses. Marketing Oelkers, Dotty Boen ddc BK 0 5511 5511 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019728 2026-10-05 17:19:14 0 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019729 2026-10-05 17:19:52 1 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 1 0019730 2026-11-26 2026-10-22 11:30:20 2026-10-22 2 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019731 2026-10-05 17:19:00 3 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019732 2026-10-05 17:19:00 4 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019733 2026-10-05 17:19:00 5 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019734 2026-10-05 17:19:00 6 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019735 2026-10-05 17:19:00 7 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019736 2026-10-05 17:19:00 8 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019737 2026-10-05 17:19:00 9 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019738 2026-10-05 17:19:00 10 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019739 2026-10-05 17:19:00 11 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019740 2026-10-05 17:19:00 12 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019741 2026-10-05 17:19:00 13 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019742 2026-10-05 17:19:00 14 2026-10-05 BK