@book{5511,
	author = {Kaser, Ken and Oelkers, Dotty Boen},
	title = {Sports and Entertainment Marketing},
	publisher = {Cencage},
	year = {2024},
	address = {Delhi},
	edition = {5th},
	note = {The book "Sports and Entertainment Marketing" by Ken Kaser and Dotty Boen Oelkers is a comprehensive guide that takes students on a step-by-step journey through the world of marketing. It covers the key functions of marketing and how those functions are applied to sports and entertainment. The book is designed to engage students and transform them into critical thinkers, with features that include dynamic assignments, real-time course analytics, and student tools like flashcards, practice quizzes, and auto-graded homework and tests. It also includes the full, interactive eBook and auto-graded reading activities throughout the eBook for each lesson. The book has been updated to NBEA standards and current CTSO performance indicators, making it a valuable resource for students in career and technical education courses.}
}