TY  - BOOK
AU  - Bordoloi, Sanjeev 
AU  - Fitzsimmons,James
AU  - Fitzsimmons , Mona
TI  - Service Management: Operations, Strategy, Information Technology
SN  - 9789355324870
PY  - 2026///
CY  - Chennai
PB  - McGraw Hill India
KW  - Service Management
N1  - The book "Service Management: Operations, Strategy, Information Technology" is a comprehensive resource for understanding the operations, strategy, and technology involved in service management. It covers a wide range of topics, including the service economy, service strategy, new service development, service quality, process improvement, and more. The book is designed to address the growing demand for service-focused content and includes features like interactive exercises, solved problems, and integrated Connect offerings. It is suitable for both elective and introductory operations management courses and is delivered through McGraw Hill eBooks and digital platforms. The book is authored by James Fitzsimmons and Sanjeev K. Bordoloi, with contributions from Mona J. Fitzsimmons
ER  -