01298nam a22002537a 4500 OSt 20261005161922.0 261005b |||||||| |||| 00| 0 eng d 9789364449557 Knowledge Centre IIM Shillong 658.8 ZEI Zeithaml, Valarie.A Services Marketing Integrating Customer Focus Across the Firm 8th Chennai McGraw Hill India 2025 xxxii,615p. ill 28 cm Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics. This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries. Marketing management. Bitner ,Mary Jo. Gremler,Dwayned,D Mende,Martin Shainesh,G ddc BK 0 5509 5509 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019762 2026-10-05 16:23:02 1 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019763 2026-10-05 16:23:02 2 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019764 2026-10-05 16:23:02 3 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019765 2026-10-05 16:23:02 4 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019766 2026-10-05 16:23:02 5 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019767 2026-10-05 16:23:02 6 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019768 2026-10-05 16:23:02 7 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019769 2026-10-05 16:23:02 8 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019770 2026-10-05 16:23:02 9 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019771 2026-10-05 16:23:02 10 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019772 2026-10-05 16:23:02 11 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019773 2026-10-05 16:23:02 12 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019774 2026-10-05 16:23:02 13 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019775 2026-10-05 16:23:02 14 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019776 2026-10-05 16:23:02 15 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019777 2026-10-05 16:23:02 16 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-05 0 0019761 2026-10-05 16:24:10 0 2026-10-05 BK 0 0 ddc 0 0 IIMS IIMS 2026-10-06 0 0019778 2026-10-06 11:23:22 17 2026-10-06 BK