01242nam a22002297a 4500003000400000005001700004008004100021020001800062040003400080082001500114100002400129245006700153250000900220260003700229300002800266500061600294650002700910700002100937700002200958700001700980700001500997OSt20261005161922.0261005b        |||||||| |||| 00| 0 eng d  a9789364449557  cKnowledge Centre IIM Shillong  a658.8bZEI  aZeithaml, Valarie.A  aServices MarketingbIntegrating Customer Focus Across the Firm  a8th   aChennaibMcGraw Hill Indiac2025  axxxii,615p.billc28 cm  aServices Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics.

This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries.  2 Marketing management.  aBitner ,Mary Jo.  aGremler,Dwayned,D  aMende,Martin  aShainesh,G