Zeithaml, Valarie.A <br/><br/>
Services Marketing  Integrating Customer Focus Across the Firm 

 - 8th  
 - Chennai  McGraw Hill India  2025 
 - xxxii,615p.  ill  28 cm 
<br/><br/> Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive and application-oriented resource designed to help management students and professionals develop effective service strategies for competitive advantage. The book integrates proven frameworks with contemporary themes such as service quality, customer satisfaction, artificial intelligence, and service robotics.<br/><br/>This Special Indian Edition enriches global concepts with Indian business contexts, real-world examples, and case studies, enabling readers to seamlessly connect theory with practice across diverse service industries. 
<br/><br/><label>ISBN: </label>9789364449557 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI