TY  - BOOK
AU  - Verganti, Roberto
TI  - Design-Driven Innovation: : Changing the rules of competition by radically innovating what things mean 
SN  - 9781422124826
U1  - 658.514 
PY  - 2009///
CY  - USA
PB  - Harvard Business Publishing 
KW  - Technological Innovations
KW  - Industrial Management
N1  - Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
UR  - https://books.google.co.in/books?id=rpaj0vLzPRkC&pg=PA1&source=gbs_selected_pages&cad=1#v=onepage&q&f=false
ER  -