Verganti, Roberto <br/><br/>
Design-Driven Innovation  : Changing the rules of competition by radically innovating what things mean  

 - USA  Harvard Business Publishing   2009 
 - 269p.  Hardcover 
<br/><br/> Roberto Verganti's fascinating analysis will stimulate all thoughtful business readers, students, and practitioners alike. This passionate and keenly observed book offers a valuable and provocative new view, and will be a fundamental reference for all those interested in design and determined to pursue innovation as a driving factor in their profession. -- Luca di Montezemolo, Chairman Ferrari S.p.A. and Fiat S.p.A.<br/>Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage 
<br/><br/><label>ISBN: </label>9781422124826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological Innovations<br/>Industrial Management
<br/><br/><label>Dewey Class. No.: </label>658.514  / VER;1