TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
AU  - Balasubramannian,Sridhar
AU  - Agnihotri,Prafulla
TI  - Principles of Marketing
SN  - 9789357055215
U1  - 658.8 
PY  - 2023///
CY  - Chennai
PB  - Pearson
KW  - Marketing
ER  -