Kotler, Philip <br/><br/>
Principles of Marketing / 
Philip Kotler, Gary Armstrong. 
 - Nineteen edition. 
 - Chennai :  Pearson ,  2023 
 - xxiv,736 pages ;  29 cm 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>LCCN: </label>2016-022842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT