TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Chernev, Alexander
AU  - Sheth,Jagdish N
AU  - Shainesh, G
TI  - Marketing Management
SN  - 9789367138199
U1  - 658.8 
PY  - 2025///
CY  - Hoboken, NJ
PB  - Pearson
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -