Kotler, Philip <br/><br/>
Marketing Management / 
Philip Kotler , Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth and G. Shainesh. 
 - Seventeenth edition. 
 - Hoboken, NJ :  Pearson ,  2025 
 - xxii, 649 pages.:  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789367138199 
<br/><br/><label>LCCN: </label>2021-016494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT