TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph
AU  - Kumar,Ramesh S
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - New York, NY
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -