Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joe Wisenblit and S.Ramesh Kumar. 
 - Twelfth edition. 
 - xxix, 670 pages ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>LCCN: </label>2017-037515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH