TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Narayandas, Das.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 9788131731635
U1  - 658.8 
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -