TY  - BOOK
AU  - Kashyap, Pradeep.
TI  - Rural marketing
SN  - 9789356063150
U1  - 658.8 
PY  - 2012///
CY  - Delhi
PB  - Pearson Education
KW  - Small business marketing
KW  - Target marketing
KW  - Rural industries
N1  - Includes bibliographical references (p. 325 to 335) and indexes
ER  -