Kashyap, Pradeep. <br/><br/>
Rural marketing / 
Pradeep Kashyap ; [foreword by Jagdish N. Sheth]. 
 - 4thed. 
 - Delhi :  Pearson Education,  2012. 
 - xxvi, 335 p. :  ill. ;  28 cm 
<br/><br/>Includes bibliographical references (p. 325 to 335) and indexes. 
<br/><br/><label>ISBN: </label>9789356063150 
<br/><br/><label>LCCN: </label>2012-337056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business marketing<br/>Target marketing<br/>Rural industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAS