TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
AU  - Hochstein,Bryan W
TI  - Marketing strategy
SN  - 9789355738486
U1  - 658.802 
PY  - 2022///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and indexes
ER  -