Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline and Bryan W. Hochstein 
 - 8th ed. 
 - New Delhi :  Cengage Learning,  c2022 
 - xix, 536p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789355738486 
<br/><br/><label>LCCN: </label>2009-943533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / FER