TY  - BOOK
AU  - Kim, W. Chan.
AU  - Mauborgne, Renee.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - New products
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -