TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A
AU  - Purani , Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789354600807
U1  - 659.1 
PY  - 2023///
CY  - Chennai
PB  - McGraw-Hill Education
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -