Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch , Michael A. Belch & Keyoor Purani 
 - 12th edition. 
 - Chennai :  McGraw-Hill Education,  2023 
 - xxxi, 712 pages .:  ill ;  24 cm 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>LCCN: </label>2016-054719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL