TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Swaminathan, Vanitha, 
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789353946135
U1  - 658.827 
PY  - 2024///
CY  - Chennai
PB  - Pearson
KW  - Brand name products
KW  -  Management
N1  - Includes bibliographical references and index
ER  -