Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. 
 - Fifth edition. 
 - Chennai :  Pearson,  2024 
 - xxx, 642 pages;  illustrations (chiefly color);  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>LCCN: </label>2018-059892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL