TY  - BOOK
AU  - Lees-Marshment, Jennifer.
TI  - Political marketing: principles and applications 
SN  - 9781138493810
U1  - 324.73 
PY  - 2014///
CY  - Milton Park, Abingdon, Oxon ; , New York
PB  - Routledge
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  -  Political aspects
N1  - Includes bibliographical references and index
ER  -