Lees-Marshment, Jennifer. <br/><br/>
Political marketing :  principles and applications / 
Jennifer Lees-Marshment. 
 - Second edition. 
 - xiv, 273 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138493810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management.<br/>Political campaigns.<br/>Marketing -- Political aspects.
<br/><br/><label>Dewey Class. No.: </label>324.73  / LEE [Shelf 3 ]