Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - 242 pages : illustrations ; 22 cm

Includes bibliographical references (pages 225-242).

9780241184837

2014-022222


New products.
Consumer behavior.
Consumers' preferences.

658.575 / EYA (SHELF- 3)