Eyal, Nir.
Hooked : how to build habit-forming products /
Nir Eyal with Ryan Hoover.
- 242 pages : illustrations ; 22 cm
Includes bibliographical references (pages 225-242).
9780241184837
2014-022222
New products.
Consumer behavior.
Consumers' preferences.
658.575 / EYA (SHELF- 3)