Designing surveys : a guide to decisions and procedures /
Johnny Blair, Ronald F. Czaja & Edward A. Blair.
- Third edition.
- xiv, 424 pages : color illustrations ; 23 cm
Includes bibliographical references (pages 410-418) and index.
Survey practice -- Survey error -- Planning the survey : the hierarchy of decisions -- Data collection I : selecting a method -- Sampling I : concepts of representation and sample quality -- Sampling II : population definition and sampling frames -- Sampling III : sample size and sample design -- Questionnaire development I : measurement error and question writing -- Questionnaire development II : questionnaire structure -- Questionnaire development III : pretesting -- Data collection II : controlling error in data collection -- Postsurvey statistical adjustments and the methodology report.