TY  - BOOK
AU  - Miller, Thomas W
TI  - Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python 
SN  - 9789353065744
U1  - 658.800285 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Marketing -- Data processing
KW  - Marketing -- Mathematical models
KW  - R (Computer program language)
ER  -