Miller, Thomas W <br/><br/>
Marketing Data Science:  Modeling Techniques in Predictive Analytics with R and Python / 
by Thomas W . Miller 
 - Noida :  Pearson ,  2019 
 - xvii , 457p. :  ill ;  24 cm 
<br/><br/><label>ISBN: </label>9789353065744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Data processing.<br/>Marketing -- Mathematical models.<br/>R (Computer program language)
<br/><br/><label>Dewey Class. No.: </label>658.800285  / MIL [ Shelf 67 ]