TY  - BOOK
AU  - Haines, Steven.
TI  - The product manager's desk reference
SN  - 9780071824507
U1  - 658.4 04 
PY  - 2014///]
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - Marketing
KW  - Product differentiation
KW  - Business forecasting
KW  - New products
N1  - Includes bibliographical references (pages 755-757) and index
ER  -