Haines, Steven. <br/><br/>
The product manager's desk reference / 
Steven Haines. 
 - Second Edition 
 - xlvi, 786 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 755-757) and index. 
<br/><br/><label>ISBN: </label>9780071824507 
<br/><br/><label>LCCN: </label>2014-004899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing.<br/>Product differentiation.<br/>Business forecasting.<br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.4 04  / HAI [Shelf 56 ]