TY  - BOOK
AU  - Sheth, Jagdish .N
TI  - The 4A's of Marketing: Creating Value for Customers, companies and Society ,/ by
SN  - 9780415898355
U1  - 658.8 
CY  - New York
PB  - Routledge
KW  - Relationship marketing
KW  - Customer Relations - Management
KW  - Marketing
ER  -