Sheth, Jagdish .N <br/><br/>
The 4A's of Marketing :  Creating Value for Customers, companies and Society ,/ by 
Jagdish N. Sheth & Rajendra S. Sisoda 
 - New York :  Routledge 
 - xiii,209p.:  ill;  18 cm 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer Relations - Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE [Shelf 10]