TY  - BOOK
AU  - Weitz, Barton A.
AU  - Wensley, Robin, 
TI  - Handbook of marketing
SN  - 9781412921206
U1  - 658.8 
PY  - 2002///
CY  - London ; , Thousand Oaks
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -