Hunt, Shelby D. <br/><br/>
Marketing theory :  foundations, controversy, strategy, resource-advantage theory / 
Shelby D. Hunt. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2010. 
 - xvii, 490 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory. 
<br/><br/><label>ISBN: </label>9789380381176 
<br/><br/><label>LCCN: </label>2009-018628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8001  / HUN [ Shelf 67 ]