TY  - BOOK
AU  - Bearden, William O
AU  - Bearden , William .O
AU  - Netemeyer ,Richard G
AU  - Haws , Kelly L
TI  - The Handbook of Marketing scales: Multi - Item Measures for Markeeting and Consumer Behaviour Research
SN  - 9781412980180
U1  - 658.83 
CY  - New Delhi
PB  - SAGE
KW  - Marketing research
ER  -