Bearden, William O <br/><br/>
The Handbook of Marketing scales :  Multi - Item Measures for Markeeting and Consumer Behaviour Research 

 - 3rd edition 
 - New Delhi :  SAGE 
 - xiv, 603p. ;  29 cm 
<br/><br/><label>ISBN: </label>9781412980180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA [ Shelf 15 ]