TY  - BOOK
AU  - Maclaran, Pauline.
AU  - Saren, Michael.
AU  - Tadajewski, Mark.
TI  - The Sage Handbook of Marketing theory
T2  - Sage library in marketing
SN  - 1847870007 (cased)
U1  - 658.8001 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Marketing
N1  - v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation
UR  -  http://www.loc.gov/catdir/enhancements/fy0743/2007927665-t.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0743/2007927665-d.html
ER  -