The Sage Handbook of Marketing theory / 
edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. 
 - 1st ed. 
 - Thousand Oaks, CA :  SAGE Publications,  2010. 
 - 3 v. :  ill. ;  25 cm. 
 - Sage library in marketing .
<br/><br/>v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation. 
<br/><br/><label>ISBN: </label>1847870007 (cased) 
<br/><br/><label>LCCN: </label>2007-927665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8001  / MAC [ Shelf 15 ]