TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
TI  - Positioning: the battle for your mind 
SN  - 9780070533752
AV  - HF5827.2 .R53 2001
U1  - 659.1 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
N1  - Includes index
ER  -