Ries, Al. <br/><br/>
Positioning :  the battle for your mind / 
by Al Ries and Jack Trout. 
 - Indian ed. 
 - New York :  McGraw-Hill,  c2001. 
 - xii, 246 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780070533752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .R53 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1  / RIE [ Shelf 80]