TY  - BOOK
AU  - Paich, Mark.
AU  - Peck, Corey.
AU  - Paich, Mark. 
TI  - Pharmaceutical product branding strategies: simulating patient flow and portfolio dynamics 
SN  - 9781420087703
AV  - HD9665.5 .P35 2009
U1  - 615.10688 
PY  - 2009///
CY  - New York
PB  - Informa Healthcare
KW  - Drugs
KW  -  Marketing
KW  - Brand name products
KW  -  Mathematical models
KW  - Pharmaceutical industry
KW  - Drug Industry
KW  -  economics
KW  - Marketing
KW  -  methods
KW  - Models, Economic
N1  - Rev. ed. of: Pharmaceutical product strategy. c2005
ER  -