Paich, Mark. <br/><br/>
Pharmaceutical product branding strategies :  simulating patient flow and portfolio dynamics / 
Mark Paich, Corey Peck, Jason Valant. 
 - 2nd ed. 
 - New York :  Informa Healthcare,  c2009. 
 - viii, 295 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Pharmaceutical product strategy. c2005. 
<br/><br/><label>ISBN: </label>9781420087703 
<br/><br/><label>LCCN: </label>2008-048873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs -- Marketing.<br/>Brand name products -- Mathematical models.<br/>Pharmaceutical industry -- Mathematical models.<br/>Drug Industry -- economics.<br/>Marketing -- methods.<br/>Models, Economic.
<br/><br/><label>LC Class. No.: </label>HD9665.5  / .P35 2009 
<br/><br/><label>Dewey Class. No.: </label>615.10688  / PAI [Shelf no. 12 ] 
<br/><br/><label>National Library of Medicine Call No.: </label>2009 D-805 QV 736  / P142p 2009