TY  - BOOK
AU  - Simon, Phil.
TI  - Too big to ignore: the business case for big data 
T2  - Wiley & SAS business series
SN  - 9788126543250
U1  - 006.312 
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Data mining
KW  - Database management
KW  - Business
KW  -  Data processing
KW  - Big data
N1  - Includes bibliographical references (pages 221-222) and index
ER  -