TY  - BOOK
AU  - Winston, Wayne L., 
TI  - Marketing analytics: data-driven techniques with Microsoft Excel 
SN  - 9788126548620
U1  - 658.80072 
PY  - 2014///]
CY  - Indianapolis, IN
PB  - John Wiley & Sons
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  -  Data processing
KW  - Electronic spreadsheets
KW  - EXCEL.
KW  -  gnd
KW  - Marketing.
KW  - Datenanalyse.
N1  - Includes index
ER  -